Summary
A formal proposal submitted to the Securities and Exchange Commission by Raymond Mullaney,
Founder and CEO of Equity Risk Sciences, drawing on 45 years of market experience spanning
multiple market cycles. The letter presents ten concrete reforms to enhance the regulatory
framework governing Registered Investment Advisors, designed to strengthen investor
protection while elevating professional standards across the advisory industry.
The ten proposed reforms include: a clear investment risk classification system; personalized
risk tolerance documentation with predefined loss thresholds; historical context education
showing realistic market behavior; strengthened enforcement of Form ADV Item 8 methodology
disclosures; enhanced suitability standards for conservative portfolios; mandatory
“What Must Happen” disclosure for high-valuation recommendations; professional
track record requirements; clear standards for technical analysis and momentum-based methods;
enhanced disclosure for non-income-producing investments; and mandatory consideration and
disclosure of investment-grade bond alternatives.
The letter is supported by eleven exhibits spanning 25 years of evidence — from
SEC correspondence and academic analysis to 25-year quantitative studies demonstrating the
predictive power of valuation-based risk measurement.
Letter to the SEC
12 pages — The main letter proposing ten reforms
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Exhibit I: Career Overview of Raymond Mullaney
Background and qualifications of the author
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Exhibit II: Letter from SEC Counsel Susan Mathews (Oct 5, 2000)
SEC response to concerns raised about Cisco and GE
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Exhibit III: Barron’s Article by Dr. Abraham Briloff
Academic analysis of corporate financial reporting
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Exhibit IV: Cisco and GE Price Collapse Timeline
Documented timeline of the price declines following the 2000 alert
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Exhibit V: Merrill Lynch — Global Research Review (August 2000)
Brokerage research review contemporaneous with the Cisco/GE concerns
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Exhibit VI: NASDAQ Returns From 2000 to 2016
Historical context showing an extended period of negative real returns
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Exhibit VII: The 5 Core Causes of Stock Price Decline
How advisors must disclose their risk management approach
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Exhibit VIII: Historic Price Collapses — MSFT, AMZN (1999–2010)
Case studies of leading stocks where growth produced zero returns
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Exhibit IX: 25 Years of Predictive Power
A 25-year comparative quantitative study of ERS’s Loss Indicator™ and 4 Dimensions of Risk™
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Exhibit X: NVIDIA Valuation Analysis
Evidence of systematic investor protection failure
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Exhibit XI: Questions of Fact About BUY Stock Ratings
Analysis of investment analyst recommendations
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